214-224-0050

There are many different methodologies for fostering growth in a company. The key to realizing success is to implement a process that will bring the maximum growth with the least effort and resources.

Social media can be used to enhance word-of-mouth marketing as much as (or better than) good customer service. Social media encompasses technologies such as websites, blogs, RSS feeds but really comes down to the big three social media giants of Twitter, LinkedIn and Facebook. Because of the ever-changing nature of new technology, the tactics for social media shift regularly. Even with the changing tactics, the core principles stay the same.

Word-of-Mouth Marketing

Word-of-mouth marketing has been around in essence since the invention of the first product that needed to be sold. On a placard near the door of a local physical therapist’s office, I found the sentence “The best compliment our patients can give is to refer a friend.” This form of marketing is inherently word-of-mouth. It is not about doctors referring patients because the doctor’s have been wined and dined. It is about patients referring other patients because they feel an emotional connection.

In an effort to increase revenues, many companies conduct customer satisfaction surveys to find out how they can increase these levels. They have a hope that if the customer satisfaction levels increase, revenues will soon follow. Gallup has conducted research that indicates, “If you don’t make an emotional connection with customers, then satisfaction is worthless.” Creating that emotional connection is key to developing customers that are willing to fight for your cause.

 Social is a buzz word right now.

First, let me say one thing loud and clear… I am not a social media consultant. I can’t even begin to say how tired I am of everyone that thinks they know social media and how they can help everybody succeed by being social. It is to the point that anyone with a Twitter account and a pulse claims to be a social media expert.

Now, I am not talking about the PR agency that develops real strategies for getting the word out through social media. I am not talking about the web marketer who has a clear understanding of how to integrate social media into search engine marketing strategies.

I am talking about the “consultant” that wants to charge a ridiculous fee to set up a Twitter account or a company Facebook page.This is the one that started using social media a year ago then suddenly says, one day when employment problems start, that he or she is a Social Media Consultant.

There are many factors that go into creating a successful online presence. The first step towards crafting an image online is creating a website that accomplishes your primary goals as a business. Document & Network Technologies wanted to accomplish a number of goals with the recent redesign of their website.

Every day we are met with a barrage of questions. Sales staff greets us with a bevy of questions that never really get to the heart of what we want.

·       How much can you afford?

·       How many people are in your office?

·       Why are you asking me this?

·       Have you ever been answered with a question?

·       Why do you think I am Alex Trebek?

·       Did you read these questions?

The problem is we are never asked questions that really matter. These are the questions that will help someone else help us in the way we really want to be helped.