Communicating the MPS Value Proposition

Posted Sun, 2010-08-29 20:20 by darrell_amy

The Managed Print Services (MPS) value proposition can sometimes seem quite elusive. In one moment it seems like we can clearly articulate it. Then, in front of a potential customer sometimes it seems like the true value of the program gets lost in the details of the conversation. Then, we inevitably slip into the “my-cost-per-page-is-lower-than-your-cost-per-page” trap.

New Dealer Website: Boring Business Systems

Posted Tue, 2010-08-17 10:51 by darrell_amy

Newsletter Marketing Tips - March 2010

Posted Mon, 2010-03-08 13:03 by Dee Wilcox

The spring quarter brings a fresh start, full of opportunities to grow, improve, and strengthen your business. But when it comes to goal setting, the question is usually, “Where to begin first?”

A newsletter is a great way to kick off the New Year. After a busy holiday season, a newsletter is an unobtrusive way to re-establish your relationship with your customers. You can offer value by providing them with current information about services and products that may benefit them, and you can keep them up to date on new promotions.

Are My Website and Search Engines Really That Important to My Dealership?

Posted Thu, 2010-02-25 15:59 by Dee Wilcox

This is a good question. After all, our industry has been built on relationships, hard work, and good service. However, the business world is changing. While relationships are still important, the way relationships are formed, developed, and maintained is radically different than it was 15 years ago.

 

Imagine conducting business without email. While the thought of not seeing hundreds of messages in your inbox does sound refreshing, the reality is that email provides an efficient, cost-effective way to communicate. It is now a fundamental part of every business.

Diversified Business Solutions Launches New Website

Posted Tue, 2010-02-16 08:59 by Dee Wilcox

Diversified Business Solutions, a San Diego-based office technology provider, has announced the launch of its new website at www.dbsconnected.com.

How To Get on The Front Page of Google: Webinar by Dealer Marketing Systems

Posted Wed, 2010-02-03 14:16 by Dee Wilcox

For Immediate Release
February 3, 2010

How To Get on The Front Page of Google: Webinar by Dealer Marketing Systems

Dealer Marketing Systems (www.dealermarketingsystems.com) is excited to announce a free webinar on February 9, 2010, that will teach office technology resellers how to get their websites on the first page of Google search results.

OCR and Small Businesses

Posted Mon, 2009-10-26 06:58 by darrell_amy

Here is a great article from my friend, Ken Stewart, on the deployment of OCR in small businesses.  

 

OCR, itself, can mean various things. Wikipedia offers this definition:  … the mechanical or electronic translation of images of handwritten, typewritten or printed text (usually captured by a scanner) into machine-editable text (2008).

Facebook and Twitter Posts Now Matter for Search Engine Optimization

Posted Thu, 2009-10-22 09:55 by darrell_amy

Hot of the presses:  social media platforms like Facebook and Twitter now matter for search engine optimization.

"Both Microsoft and Google used the Web 2.0 Summit as a forum for unveiling new deals and plans to incorporate social networking and real-time search results in their respective search engines. The announcements indicate that the Bing-Google rivalry is heating up."

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Using Facebook, Twitter and LinkedIn for Sales and Marketing

Posted Wed, 2009-09-23 08:36 by darrell_amy

Over the past few years, with very little effort on my part, I have developed a social network of hundreds of people on LinkedIn and Facebook.  All of this has me thinking about how we could leverage these networks to drive sales and position our new business offerings.

Webinar Announcement: How to Get Your Dealership on the First Page of Google

Posted Wed, 2009-09-16 12:31 by darrell_amy

 Are you concerned that your dealership is not showing up in search engines like Google or Yahoo? 

  •  What terms are your clients using to find you?   
  • How could you get top placement without having to buy unqualified traffic with pay-per-click ads? 
  • How do you track how well you are doing? 

Join us for a free 30 minute web meeting.  You will leave with a practical four-step plan to create sustainable placement in search engines.

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