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Welcome to the Dealer Marketing Systems Marketing Resources Blog! Please use the drop down menu below to navigate through the various sections of our marketing resources blog, such as articles, client stories and 30 minute seminars.

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The Experience is Key

Submitted by Corey Smith on May 16, 2012

Customer experience, Apache Casino Las Vegas NV A few years ago I was at a conference in Orlando, Florida and happened to stay across the street from Downtown Disney. I spent each of my nights there walking around, riding the water taxi, eating dinner and just relaxing. Usually when I travel for work, it’s all about work. Read more about The Experience is Key

Don't Forget the Big Picture

Submitted by Corey Smith on May 9, 2012

Most marketers believe that high customer satisfaction scores correlate with sustainable growth. Conversely, significant drops in scores should link to declines in growth.

But this isn’t necessarily so.

We all think that if we strive for customer satisfaction levels of 90% or 95% that our sales will increase. That is not really the way it works. Those who are obsessed with satisfaction are focusing on the wrong metric. Read more about Don't Forget the Big Picture

Five Easy SEO Tips

Submitted by Corey Smith on May 1, 2012

Search Engine Optimization (SEO) is not rocket science.

Although, with the way some people talk, you’d think that it was. True, there are some components that make it a little more complicated to understand… after all, that is why SEOs (search engine optimizers) make $15,000 or more per small site just to optimize website content… once. Then, usually they’ll charge a hefty fee monthly to make sure that the site stays optimized. Read more about Five Easy SEO Tips

Why Websites Fail

Submitted by Corey Smith on Apr 25, 2012

BinaryIn 1995, I coded my first website. To say the least, it wasn’t anything to get excited about. I was really excited when I figured out how to have a hover affect for a button. I realize now that, even by the standards of the day, it wasn’t even good enough to be called mediocre. Read more about Why Websites Fail

SEO is Never Finished

Submitted by Corey Smith on Apr 17, 2012

Never ending I talk with clients all the time about ways to optimize their websites for increasing traffic. Since this is one of the services we offer in our company, it’s pretty important that do our best to stay on top of things. Read more about SEO is Never Finished

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