OCR and Small Businesses

Posted Mon, 2009-10-26 06:58 by Darrell Amy

Here is a great article from my friend, Ken Stewart, on the deployment of OCR in small businesses.  

 

OCR, itself, can mean various things. Wikipedia offers this definition:  … the mechanical or electronic translation of images of handwritten, typewritten or printed text (usually captured by a scanner) into machine-editable text (2008).

Facebook and Twitter Posts Now Matter for Search Engine Optimization

Posted Thu, 2009-10-22 09:55 by Darrell Amy

Hot of the presses:  social media platforms like Facebook and Twitter now matter for search engine optimization.

"Both Microsoft and Google used the Web 2.0 Summit as a forum for unveiling new deals and plans to incorporate social networking and real-time search results in their respective search engines. The announcements indicate that the Bing-Google rivalry is heating up."

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Using Facebook, Twitter and LinkedIn for Sales and Marketing

Posted Wed, 2009-09-23 08:36 by Darrell Amy

Over the past few years, with very little effort on my part, I have developed a social network of hundreds of people on LinkedIn and Facebook.  All of this has me thinking about how we could leverage these networks to drive sales and position our new business offerings.

Webinar Announcement: How to Get Your Dealership on the First Page of Google

Posted Wed, 2009-09-16 12:31 by Darrell Amy

 Are you concerned that your dealership is not showing up in search engines like Google or Yahoo? 

  •  What terms are your clients using to find you?   
  • How could you get top placement without having to buy unqualified traffic with pay-per-click ads? 
  • How do you track how well you are doing? 

Join us for a free 30 minute web meeting.  You will leave with a practical four-step plan to create sustainable placement in search engines.

Position Your Dealership for Managed Print Success

Posted Thu, 2009-09-10 11:34 by Darrell Amy

 The Managed Print Services business presents a great opportunity to grow revenue and profits. To execute on this strategy, you need to remove the barriers to success. 

One of the biggest barriers to Managed Print Services (MPS) success may be the level of trust your customers have in your new offering. Your customers know and trust you as a source of copiers or print cartridges. However, do they see you as a credible source for managed print services? 

Developing a Post-Recession Marketing Strategy

Posted Wed, 2009-09-09 10:57 by Darrell Amy

While I don’t consider myself an economic fortune teller, I do know that every economic recession in the last century has ended at some point.  Chances are, the recession we are in will end as well.  

When the recession does end, we need to be prepared to transition our marketing message to connect with our prospects.  Companies that continue exclusively with the doom-and-gloom-better-cut-costs-now marketing strategy may miss out on significant sales opportunities during the recovery.

Dealer Marketing Systems Announces Partnership with GreatAmerica Leasing

Posted Tue, 2009-07-21 07:37 by Darrell Amy

Learn more about the program...

Today Dealer Marketing Systems (www.dealermarketingsystems.com) announced that GreatAmerica Leasing (www.greatamerica.com) will provide financing services for marketing projects.

The Importance of Good Website Content (Part 3 of 3)

Posted Tue, 2009-07-14 11:43 by Darrell Amy

Content is Hard to Create

So now we get to the tough reality: content is hard to create. It is time consuming. It takes someone who is very knowledgeable about your dealership and the industry. It requires someone who can write.

With that in mind, here is what you want to make sure is included on your site.

Creating Your Main Website Content

When it comes to the content of your main website there are a few main objectives:

The Importance of Good Website Content (Part 2 of 3)

Posted Tue, 2009-07-14 11:40 by Darrell Amy

As overly-motivated parents of a soon-to-be four year old, my wife and I recently started investigating school options in the city where we live. Like everything you want to know about now-a-days, my wife’s search began online in Google. She pulled up websites for the local school district as well as several private schools. She wanted to get a feel to see if these organizations are up to the task of educating our brilliant and advanced youngster.

The Importance of Good Website Content (Part 1 of 3)

Posted Tue, 2009-07-14 11:36 by Darrell Amy

Very few of your clients will ever visit your dealership. However, virtually all of your current (and potential) clients will visit your website.

Now, more than ever, your website plays a critical role in your dealership. A website can make a small company look big and a big company look small. A website can also make a smart company look not-so-smart. Or it can make a company that is new in a business segment look like old pros.

Choose Your Market