Defending Your Turf: Marketing Strategies to Sell Solutions To Your Current Customers
Submitted by Darrell Amy on Thu, 02/21/2008 - 04:29.
To defend your base, you need to make sure that your clients are buying print management and document management solutions from you--not your competitor. The challenge is that your current clients see you as a copier dealer, not a solutions provider. How do you change that image?
The following slides are from a presentation delivered at the ITEX Show on February 21, 2008. To learn more about how we could help you reposition your dealership, contact us today.
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