Market
The New Importance of Marketing
In our sales-driven industry, marketing has traditionally taken a back seat. Ten years ago when you walked into someone's office, they knew exactly what you were there to talk about: copiers. Now you have a full portfolio of solutions to sell your clients. You certainly don't want to alienate the legacy hardware part of your business. But, you do need to cross sell clients into profitable new solutions. And you want to use your solutions to get into new clients.
Marketing That Delivers Results
Marketing is a critical component of solutions success. For over four years we have helped dealers develop sound marketing campaigns. Over that time, we have continually optimized our message, allowing us to execute campaigns that deliver results.
Our marketing services focus on:
- Cross Selling Your Current Base
- Creating Leads for New Clients
The Challenge of Execution
We've noticed that marketing initiatives in dealerships often stop at the stage of an idea. Or, a program like a newsletter might run for a few months and then get overlooked. Consistent execution is the key to marketing success. But it is a challenge because you are focused on selling and servicing systems.
The Solution: Managed Marketing Solutions
Just like you offer managed print services for your clients, we offer managed marketing solutions. Each of these programs can be completely outsourced to us from design and content to emailing and direct mail fulfillment. We offer a portfolio of managed marketing solutions including:
Direct Mail to Web Marketing
Send out postcards or email messages that link to personalized micro-websites (known as PURL's). As soon as the client visits the site, it notifies you by email so you can follow up! more>Monthly Newsletter Service
Make sure your current and potential clients understand the benefits of your print and management solutions with an informative monthly dealership newsletter. more>Search Engine Optimization
Search engines like Google, Yahoo and MSN are the new Yellow Pages. Make sure your company gets top priority when someone in your local area is looking online for the systems and solutions you sell. more>
Learn more about our managed marketing solutions by clicking on the links above. Contact us today to learn more about how we could help you grow!
