Monthly Newsletter Service
Promote Print Management and Document Solutions
If your sent a survey to your current clients asking them if they knew about your print and document management programs, what would the results be? If your current clients don't know about your new value-added services, it is hard to create sales momentum. Plus, when your sales reps talk to them about these new ideas, they may not see your dealership as a credible source of these solutions.
Communicate Consistently With Your Clients
One response that comes back consistently from dealer customers is that they never hear from the dealer unless it is time to upgrade to a new system. Your clients want to hear from you. So, why not give them what they want.
The Power of a Dealer Newsletter
A great way to solve this problem is with a monthly dealer newsletter. Each month, your clients receive a brief newsletter with relevant articles about the benefits of color, print management and document solutions. The sidebars of the newsletter feature new products and solutions or upcoming client events.
Email, Print and Blog
The newsletters can be distributed in multiple formats to maximize readership:
Sending newsletters by email allows you to get the message out while tracking readership to generate sales leads. Sidebars on your newsletter link directly to your website. This allows you to see who is reading your newsletters. If they click on a promotion for document management, then you can have a sales rep follow up. We are experienced in delivering full color emails to maximize delivery and comply with CanSPAM regulations.
We can distribute the newsletter in printed format through our fulfillment department. We can also deliver the newsletter to your in printable PDF format. You can print these out and use them as invoice inserts and service leave-behinds. They are also great sales tools to show potential clients how they can create and print their newsletter in house--on their new color MFP!Blog
More and more IT professionals are starting to read blog posts. However, whether or not anyone reads your blog, posting information consistently on your website helps boost your rankings in search engines. We can post your newsletter content to your blog as a part of our Search Engine Optimization service.
Turnkey Solution
We can take care of everything from layout and writing to email and print distribution. Over the past three years, we have built a library of over 50 articles. Each month we add new article content to the library, ensuring you will always have fresh options to select from.
Learn more about how you could start distributing a newsletter in your market. Contact us today!
