Search Engine Optimization
In yesterday’s business world, potential clients went to their phone book to look for suppliers. Today, clients do research on the web. Studies show that 59% of business people use web search technologies at least once per day. This means it is critical to make sure your company is noticed on the web. Unfortunately, good placement on the web is more complicated that just buying a full-page Yellow Page ad. Plus, unlike the Yellow Pages, a poor web presence won’t even get noticed.
The Three Secrets of Web Optimization
Our web optimization services use three proven strategies to get you premium placement on the Internet:
- Maximizing your placement in search engines
- Buying traffic with pay-per-click ads
Step 1: Optimize Your Website for Search Engines
Search engines like Google, Yahoo, and MSN continually search the web for new content. However, they look at a website a little differently than you and I look at a site. While we look at the pictures, the search engines look at the content. The more depth of content you have on your site, the more the search engines know about your site. We help you develop rich web content that gets noticed by the search engines.
The second piece of content that search engines look for is meta tags. These invisible tags are attached to each web page and describe the content of the page along with some key words. We optimize your website by ensuring the meta tags are properly configured.
Step 2: Maximize Your Placement in Search Engines
The next goal is to get high placement in search engines. Since people rarely go to the second screen when the do a search, you want to get the coveted place on the first screen. When someone does a search for a specific topic, sites like Google want to present the most relevant content. The sites that get the most priority are the ones that have been recently updated with fresh information.
To maximize your search engine rank, you need to add new content multiple times a week or as often as once a day. The way you do this is with weblogs, commonly called “blogs. ” These pages of your website are continually-updated with content.
Our blogging service includes options that post content to your site twice weekly or daily. We post content like your newsletter articles, relevant press releases from your vendors, and opinion articles on how to improve business with document technologies. The net result: you get noticed by the search engines--and by potential clients.
Step 3: Buy Traffic with Pay-Per-Click Ads
The third strategy is to buy traffic for your website with pay-per-click advertising. When you open up a search engine like Google, Yahoo, or MSN, you notice that the first few items at the top and all of the items down the right side are actually paid advertising. Companies bid on how much they are willing to pay for these slots when someone searches for a term. The highest bids get the better spots. The search engine only charges when someone clicks on the link.
Managing pay-per-click is a complicated process. The ads need to be written with a compelling message that brings qualified people to your site. They need to be targeted to your geographic area. Finally, they need to be continually monitored. The results can be impressive. In a recent test on the search term “ copier ” in the LA market, we had over 5,000 hits in a three-week period.
Our pay-per-click advertising service makes it simple. You give us a budget to work with, and we purchase as much traffic for your website as possible.
Contact us today to learn more about how you could benefit.
