Direct Mail

When it comes to direct marketing, you have two choices: email or direct mail. With email, you have the advantage of being able to see who is opening your messages and who is clicking through to your website. The challenge is that it is impossible to get a complete list of email addresses for your prospects. And, of the ones you do have, only a percentage of those will get delivered. We typically recommend email marketing to your current customers who know your company, not to prospects.

Which Is Better: Direct Mail or Email?
Direct mail offers the advantage of being able to purchase a complete target list. And, unlike email, you get virtually 100% delivery. Even if the mail piece hits the round file, the recipient does have to view it, ensuring that at the very least, you make an impression. However, the bad part of direct mail is that you cannot tell which recipients are interested.

What if you could combine the best features of email (trackability) with the best features of direct mail (deliverability)? Direct-mail-to web campaigns do exactly that.

Personalized Mail Pieces
We use the latest variable data printing technologies to create great looking postcards with variable data. That means that we can embed items like the prospect’s name or company right into the messaging to increase readability. Printed on high-gloss card stock, these items make a very professional impression.

Personalized URL’s (PURL’s)
Each outbound piece invites the prospect to learn more, download a special report and/or enter a drawing at a personalized website (example: john_doe.lower-overhead.com). When the client opens the web address, they find a personalized microsite with more information.

Instant Reporting
The moment that the prospect opens the Personalized URL (PURL), your sales team gets an email letting them know the prospect is on the site--and in their office, at their computer! Then, when they fill out the response form, a second email is generated, letting you know this is a hot opportunity for your sales people to pursue.

We have developed a portfolio of direct mail-to-web campaigns for managed print services and document solutions. And, we can design a custom one for you. To learn more about how you could benefit, contact us today.

Optin Box