Only a few current and potential clients will ever visit your office. However, all of them will visit your website. Therefore, you need to invest the same amount of effort in making a good impression online as you do in creating a professional impression in your office and demo room.
The Foundation of Your Marketing Efforts
Your website is the foundation of your marketing message. It functions as the cornerstone for all of your marketing efforts.
Sure, the fact that people form a judgement of your company’s professionalism from your website is not fair. But, it is true. A good website makes a small company seem big. A weak website makes a strong company seem lame. What impression do people get of your company from your website?
Our Approach
When we design a dealer’s website, we think of three core audiences:
1. Current Clients
Your customers visit your site to find a phone number, place a service call or enter meters. When they arrive at your site you have a perfect “billboard” opportunity to cross sell new services and solutions. We focus the home page around communicating the value of these new initiatives to plant a seed, build credibility and pave the way for your sales team. We also link to your online service dispatch software along with continually-updated print drivers and product manuals so your clients find what they need when they visit.
2. Prospective Clients
People in the sales cycle are visiting your site. Yahoo did a study and discovered that 67% of clients visit a company’s website before making a major purchase. The scary part: that statistic was from 1999. We enhance your sales efforts by making sure there is content on your site that mirrors your sales message. And, we provide managed product catalogs so they don’t have to leave your site to find the product information they need.
3. Search Engines
Google and Yahoo are the new yellow pages. We recommend reallocating (or restoring) some of your yellow page investment to making sure you get noticed by search engines. When we develop your website, we dedicate special attention to putting the right keywords, meta tags and page descriptions on each page. Then, we can provide new content to your site each week through a news feed. This ensures your site content is always fresh and relevant. Finally, we drive traffic with pay-per-click campaigns. The end result: you get noticed online.
Position your dealership with a great website developed by Dealer Marketing Systems. View our portfolio and contact us now to learn more.
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