One of the best ways to develop new leads is to find out who is looking for what you offer. In today’s online world, the first place most people go for information is search engines like Google. Unfortunately, getting top placement in the free and paid search areas of search engines takes a little work. It also requires the expertise of a search engine expert who knows what works--and what doesn’t.
Search Engine Optimization (SEO) is the process by which we optimize your Web site to be more accessible in the search engines. It allows your Web site to be found when site visitors type in keywords in Google, Yahoo!, Bing and other search engines. Unfortunately, SEO is not a onetime event. It is not something that we can simply turn on once and then walk away. SEO is something that constantly needs to be adjusted, tweaked and modified. Moreover, SEO is only beginning of Web marketing. We provide three tiers of service.
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Search Engine Optimization · Link building
· Social bookmarking
· Forum posting
· Article submission
· Internal or external blog setup and writing
· Local business listings for search engines
· Web content keyword optimization, including title tags and heading reviews
To measure the results, you will receive monthly reports on you search engine rankings in the keywords being optimized. These reports will include major keyword phrase ranking reports, link building and any link anchor text used.
Traffic Generation
The natural assumption of search engine optimization is that your Web site will receive an increase in traffic. While you will receive some net new traffic due to SEO efforts, there are many more tactics that can allow your Web site to generate traffic. The appropriate tactics will be defined by your specific traffic generation strategy but may include any of the following tactics (not limited to):
Monthly traffic reports indicate how much traffic your Web site is receiving due to the traffic generation tactics implemented. It allows us to shift tactics and adjust efforts to yield the best results on an ongoing basis. The monthly reports that you will receive will include gross traffic volume, brand strength and social buzz and will reflect the metrics required to measure the success of the traffic generation strategy that is applied to your Web traffic.
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Conversion Rate Optimization When your Web site is first built, it is built with an educated guess. This is similar to a hypothesis in the scientific method. The only way to know for sure if your home page, landing pages and other conversion points are performing at peak efficiency is to test and adjust on an ongoing basis.
With a Conversion Rate Optimization strategy, we will use the traffic that we have generated to continually test actual behavior (not assumed behavior) for all your site visitors through one or more of the follow activities:
Monthly you will receive reports that will reflect the success of the tactics used in your Conversion Point Strategy. It will take a little time to identify the true effectiveness of your Conversion Rate Optimization but your reports will help to show that success through click heat mapping, the paths of traffic and where your site visitors are referred from.
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To learn more about how you could benefit from our strategies, contact us today.
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