Your company website covers many topics: hardware, services and software. With so many topics, it is impossible to fully optimize the site for search engines.
Our advanced SEO strategies help you create additional sites on the web that can focus on specific keywords. This enhances the chances of someone finding you on the internet.
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Targeted Microsites
We create targeted microsites based on specific topics. For example, if you want to focus on managed print services, we create a separate website for your company. First, we do an assessment of the keywords that people are using to search for the product or solution in your specific market. Then we build a basic website and populate it with articles focused on the keywords. Going forward, we can coach you on how to add content to this site. Or, you can subscribe to our custom content update service to receive 8 custom articles for your microsite each month.
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Social Networking
Another great way to get more space on the web is to leverage social networking sites like Facebook, Twitter and LinkedIn. We will set up a company Facebook page for you and set it to automatically pull in content from the news page on your website, your newsletter and your Tweets on Twitter. We will teach you how to use these services. We will also help you develop a social networking policy for your company so that employees know how to use these services in a way that does not hurt your company.
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To learn more about how you could benefit from our strategies, contact us today.