Website Design and Content

In today's online world, your website is your company. A good website can make a small company seem large while a bad website can make a large company seem very small.

Make sure your company is positioned well in the market with a compelling website that reflects all of the capabilities of your company.

Full Content and Design Services
There are dozens of local companies that provide graphic design services. However, just as important as the design of the site is the content. The content of your site proves to potential clients that you know what you are talking about when it comes to document solutions. Good content also helps you get noticed in search engines. (see Search Engine Optimization ) Dealer Marketing Systems is staffed by industry professionals. We also have a team of skilled copywriters. This allows us to create compelling website content quickly.

Who Visits Your Website?
When creating content for your site the first question you want to ask is "Who is visiting your website?" We believe that your site needs to speak to three key audiences:

Potential Clients in the Sales Process
Chances are your potential clients will visit your website at some point during the sales process. Your website should support and enhance the sales process. If your sales rep is talking about print or document management and they don't find anything on your website, then you run the risk of the potential client getting nervous. I think one of the biggest reasons that solutions programs are not more successful is because of websites that do not have the right content.

Current Clients Seeking Services
Your current clients come to your website to look for phone numbers, place service calls, enter meters and order supplies. We can help you automate these service processes. And, while the current client is on your site, we want to make sure they learn about all of your value added services to pave the road for cross selling them.

Yellow Page Customers
The third group visiting your website are people searching for a vendor. It is critical that your website be properly structured and tagged to be noticed by search engines like Google, Yahoo and MSN. We help create site content that is search engine friendly. We also provide Search Engine Optimization and Pay-Per-Click Advertising services to drive traffic to your site.

Flexible Web Development Services
Some of our clients have internal web design people and leverage our services to write content. Others take advantage of our full design, content, hosting and search engine optimization services. Some dealers already have a good web presence and want to drive traffic with pay-per-click advertising. In either case, we are happy to help. Contact us today to learn more.